Strategic Management Assignment Example | Topics and Well Written Essays - 2500 words - 5

Strategic Management - Assignment Example In this case, the SWOT analysis is advantageous to help me develop a strong Hikma business strategy by making sure that I have considered all business strength and weakness besides opportunities and threats it faces in the marketplace. SWOT analysis will help Hikma Pharmaceutical to assess a changing environment and respond proactively by using the noted strengths to maximize the opportunities (strength-opportunities strategies), and using the strengths to minimize the threats (strength-threats strategies) and using the opportunities identified to design strategies that will minimize weaknesses (weakness-opportunity strategies) as well as avoid threats (weakness-threats strategies). The Company has a powerful combination of quality products and extensive sales and marketing capabilities that gives the firm a competitive advantage in the Middle East and North Africa (MENA). In addition, the Company possesses a successful research and development team and has attractive licensing partners. The Company identifies and develops new generic pharmaceutical products. The Company has a number of opportunities that can make it strategically develop. The company partners with multinational pharmaceutical companies seeking access to the fast growing MENA markets (Hitt, Hoskisson & Ireland, 2013). In addition, the company has a strong product pipeline that is focused on FDA approved and high-quality products in critical therapeutic areas such as diabetes, cardiovascular disorders as well as oncology (Darwazah 2010, p. 34). The firm’s facilities in Jordan and Saudi Arabia have been successfully inspected by the FDA that provides the capability to produce products for the United Sates Markets as well as in the MENA region at lower costs. The company faces such threats of stringent drug developments guideline. In addition, there is a fierce competition for